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Blog Posts

What Your Homepage Copy Is (Probably) Missing
Website Prep List: 10 Things To Do Before Your Project Starts
10 Ways to Make Sure Your Website Content is AI-Optimized
Protecting Your Website Ass(ets) + Website Maintenance Suggestions
12 Small but Mighty Things You Can Do To Increase Your SEO Reach
Help Google Find and Index Your Website Pages Faster
How to Optimize Your Website Images: 5 Quick and Easy Tips
How To Find And Quickly Fix Broken Links On Your Website
SEO Tip: 11 Creative Ways to Repurpose Your Content
How to Drive Traffic to Your Website (Via LinkedIn, Google & More)
10 Basic Essentials All Website Owners Should Know
What Policies Do You Need and The Easy Way to Set Them Up
How to Choose The Right Website Designer For Your Business: Top Tips From 3 Designers
Boost Your SEO With Google Reviews: Easy Steps to Grab Your Google Business Profile Reviews Link
Proof More People Use Mobile Devices When Visiting Your Site – Is Your Site Mobile-Friendly?
When Is The Right Time To Invest In A Website Redesign (Or Make Updates Instead)
What Is Website Strategy (And How It Helps Separate You From The Competition )
Website Cookies and Banner Notifications: Why Are These Important to Have?
Create Your Gravatar in 4 Easy Steps
What Is SMTP and Why Your Site Needs It
Keep Moving Forward With Time Blocking

They landed on your homepage because they have a p

They landed on your homepage because they have a problem. They want to know: “𝘐𝘴 𝘵𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘧𝘪𝘵 𝘧𝘰𝘳 𝘮𝘦?” / “𝘈𝘳𝘦 𝘵𝘩𝘦𝘺 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘮𝘦 𝘧𝘪𝘹 𝘮𝘺 𝘱𝘳𝘰𝘣𝘭𝘦𝘮?”

The copy that answers that question the fastest wins.

Here’s what most homepages are missing:

💡 A clear, specific headline that speaks to who you help and what outcome you deliver

✨ A value proposition beyond a list of services — what’s the transformation? What do they get out of working with you?

📌 A single, obvious call to action — not multiple competing buttons asking them to do different things

🗣️ At least one testimonial / social proof above the fold

👏 Language that talks to your visitor, it’s not about you

Try this quick gut check: count how many times your homepage says “I” or “we” vs. “you” or “your.” If “we” is winning, it’s time for a rewrite.

I wrote more about this including a 5-point homepage audit in my latest blog post. 𝑾𝒉𝒂𝒕 𝒀𝒐𝒖𝒓 𝑯𝒐𝒎𝒆𝒑𝒂𝒈𝒆 𝑪𝒐𝒑𝒚 𝑰𝒔 (𝑷𝒓𝒐𝒃𝒂𝒃𝒍𝒚) 𝑴𝒊𝒔𝒔𝒊𝒏𝒈

Link in my bio, check it out!

What’s the one thing you think most homepages get wrong? I’d love to hear your take. 👇

It's something I see all the time...a business own

It's something I see all the time...a business owner who has leveled up in every way: better pricing, clearer niche, stronger offers, but their website is still telling the old story. 🙄

It’s not neglect or that they don't care, it's that life gets busy and the website just… stays the same.

That's a problem. Your website is often the first place a potential client goes to decide if they trust you. If it doesn’t reflect where you are now or answer questions important to them, it’s working against you. ❤️‍🩹

Here are 4 signs your site hasn’t kept up with your growth:

→ You’ve rebranded, but your site still looks and sounds like the earlier version of you and it's not resonating with your ideal clients.

→ Your offers have changed, but your service page hasn’t.

→ Your prices have increased, but your site looks entry-level.

→ Inquiries have slowed down or the wrong people keep reaching out.

Before you scroll, do this quick self-check:

✅ When did you last update your homepage copy?

✅ Does your site pass the phone test (is it easy to view and use on your phone)?

✅ Are you proud to share your URL?

Your website should be working as hard as you are. If it’s not, it might be time for a strategy reset.

Has your website kept up with your business? I’d love to hear where you’re at. 👇 🤓

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Your homepage has one job: make your ideal visitor

Your homepage has one job: make your ideal visitor feel like they’ve found exactly what they need from the get-go. 👀

If it’s not doing that, your copy is usually the culprit.

Here's what most homepages are missing:

✅ A clear answer to “who is this for?”

✅ Copy that speaks to the visitor and makes them feel seen (it’s not about you)

✅ An obvious next step (a clear call to action). Tell them what to do next.

✅ Social proof so your visitor can envision how you can help them too.

Quick DIY check: Can someone land on your homepage and know within 3 to 5 seconds who you help? If not, it’s worth a closer look.

Full post (with tips and how to fix) linked in bio.

Drop a 🙋 if you're gonna check your home page!

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Helping Véro with her website was not only an hon

Helping Véro with her website was not only an honor, but so fun! I mean…she shares France, the culture and the French language...🇫🇷 which, if you couldn’t tell, is a topic j'adore.

She had a particular need: A rebrand from her “French Girl in Seattle” blog as she transitioned and evolved to the France With Véro business. It came to life in a smooth, no-stress project.✨

“𝐘𝐨𝐮 𝐚𝐫𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐭, 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐭𝐨 𝐚 "𝐓," 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞, 𝐡𝐚𝐫𝐝-𝐰𝐨𝐫𝐤𝐢𝐧𝐠, 𝐡𝐞𝐥𝐩𝐟𝐮𝐥, 𝐫𝐞𝐚𝐬𝐬𝐮𝐫𝐢𝐧𝐠, 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐚𝐧𝐝 𝐟𝐮𝐧𝐧𝐲!

𝐘𝐨𝐮 𝐤𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐬𝐭𝐮𝐟𝐟 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐚𝐥𝐬𝐨 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐛𝐥𝐞, 𝐩𝐚𝐭𝐢𝐞𝐧𝐭 𝐚𝐧𝐝 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠. 𝐈'𝐯𝐞 𝐫𝐞𝐚𝐥𝐥𝐲 𝐞𝐧𝐣𝐨𝐲𝐞𝐝 𝐨𝐮𝐫 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧. 𝐈 𝐰𝐢𝐥𝐥 𝐝𝐞𝐟𝐢𝐧𝐢𝐭𝐞𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐲𝐨𝐮, 𝐉𝐚𝐧𝐞𝐭. 𝐘𝐨𝐮 𝐚𝐫𝐞 𝐚 𝐛𝐢𝐠 "𝟏𝟎!"

@francewithvero

When you’re ready for refreshed website, let’s have a chat! 👋
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Your website is a major player in your business. 𝘋𝘶𝘩, 𝘸𝘦 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵. But, do you know...

...other details like who to call for help, how to log in, or what to do if something serious happens?

Some need-to-know basics are:
✅ 𝗞𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗶𝘀 𝗵𝗼𝘀𝘁𝗲𝗱. When does this renew? Monthly? Annually? Can you set up auto-pay to avoid a bad day?

✅ 𝗞𝗻𝗼𝘄 what to do for your site’s 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲. Things like security monitoring, updating plugins, your theme, and WordPress, ensuring backups are done on a regular basis, and more. Are backups automatically happening? If yes, where are they stored? Do you know how to restore backups or who to call if you need help doing this?

✅ 𝗞𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗺𝗶𝗻𝗼𝗿 𝗲𝗱𝗶𝘁𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘄𝗵𝗲𝗻 𝗻𝗲𝗲𝗱𝗲𝗱 like editing your copy, switching images, creating blog posts, or other basic, but regular tasks.

✅ 𝗞𝗻𝗼𝘄 how to 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗶𝗺𝗮𝗴𝗲𝘀 to help with with SEO, speed, and accessibility. Aspects like naming conventions, image file size, pixel dimensions, alt tags, when and where to use different file types like jpg, svg, png, etc.

✅ 𝗞𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗼𝗻 𝘁𝗼𝗽 𝗼𝗳 𝗳𝗼𝗿𝗺 𝘀𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 to ensure you aren’t missing anything and that it’s working properly. PRO TIP: Make a regular habit to check this on a weekly or monthly basis.

These are just a few questions to ask yourself. Get the full list over on the blog - at the link in my bio 🔗

https://createlaunchgrowdesign.com/blog/10-essentials-website-owners-should-know/

Can you easily answer these questions in a pinch?
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Your website shouldn’t feel like a digital dinos

Your website shouldn’t feel like a digital dinosaur 🦕. If it’s outdated, clunky, or just not converting like it should…it's time to fix that.

You biz deserves a website that works as hard as you do (and that's my *chef's kiss* specialty!)

Creating conversion-focused + tech-handled WordPress websites that just…work! Includes your own website fairy godmother to handle every detail.

If your website needs some tlc, look no further, mon amie.

Let's have a chat about getting your website working for you!
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Stunning and Strategic WordPress Web Design and Development for Growing Businesses

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