Hallway of Fashion
WordPress Semi-Custom Design & Development, Branding Updates, VIP 5-Page Website
Heather of Hallway of Fashion Fashion helps lovers of fashion and vintage create a style they love and are comfortable in.
In her words
"You took all the fear and trepidations I had away!"
"I realized my skills couldn't get me to the finish line and you took care of everything. You brought up items that I hadn't even thought of. Without your help I would still be working on it and may have never launched!!!
The whole process was a joy! You answered all my questions, came up with ideas that I hadn't thought of, brought happiness to a scary process!!!
I feel great and excited!! It was a leap for me to put myself out there and you made it wonderful! This is a 12 out of 10! I love it, thank you!"
Heather Liebhart
hallwayoffashion.com
Challenges & Solutions
Heather was struggling with a pre-designed theme she purchased and was becoming frustrated with making progress.
When she reached out for help, we came up with a strategic plan and blueprint to help her get organized and get rid of any overwhelm. A Project Planner helped her think about what she needed, how she helps people, her client journey, what was priority, and more.
Her plan focused on building her list and audience and focusing on building her blog and sharing her knowledge. It also included next phase thoughtfulness and how the design will be able to expand into services when she's ready.
Site tech was updated and the old theme was replaced with Beaver Builder so that we had the ability to create exactly what she needed with ease. Premium software will also make things easy for her to edit and add to as she starts using it.
Now she's happy with a clear vision of her next steps and feels confident in her site and how she'll build and grow. She's ready to share it with the world!
Deliverables
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Strategic web design & development
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VIP 5-Page Website
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Custom site graphics and social share graphic
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Technical SEO fundamentals
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Minor copy editing
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Branding updates
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Mobile, image, and speed optimization
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Assistance creating must-have policies
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Email marketing updates with new branding
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Google assistance (analytics and search console)
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Postmark SMTP setup and integration
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DKIM & SPF Assistance
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Website Owner's Manual and Custom Tutorials
Branding updates
- Minor edits to Logo
- Multiple variations and hallway element
- Website color palette
- Canva Files
- Favicon
Post Project Result
Haute le site web !
