Make the most out of content you already have by repurposing.
As a business owner, you want to get the most bang/ROI out of your content or blog posts by using them in multiple places, over and over.
Think about it…you’ve probably already spent lots of hours creating and coming up with the perfect points, hashtags, or captions. Take all of that hard work and breathe new life into it by repurposing.
Make your content creation efforts go further by repurposing blog posts (and more) into social media posts (or vice-versa)!
Here are a few ways to recycle your hard work:
Turn blog posts into (multiple) bite-sized nuggets for social media. Break a blog post into a series or if you have a short series of points in social media, why not make a blog post out of it (sort of like I’m doing here)?
Share in an email to your list (all or parts of the post ….or send what you’ve posted on social media).
Turn your simplified process into an infographic for sharing.
Give people a peek behind the curtain by repurposing your “About” page and sharing your why.
Turn written content into a video to walk through steps, provide a demo, or even vlog.
Have case studies? Create a podcast (or a social post) where you talk about how you helped your client.
Add feedback or testimonials from your site and share how you’ve helped your clients on Instagram or LinkedIn.
Create a poll or short quiz from data-rich posts.
Turn FAQ into a short series.
Update older blog posts (that are important for your business) with fresh info, then share.
Gather helpful tips, how-tos, or info that would interest your niche and turn it into a freebie for your email list.
- Have older images from photoshoots or that you used in blog posts? Re-use them for a social media post. Pair your repurposed content with eye-catching images. Your words dance with vibrant visuals!
- Spark and encourage conversations with your social media snippets, much like Parisians bantering at cafés. Encourage interactions, invite questions, and guide readers toward your blog haven with a call to action.
Don’t be afraid to upcycle your online content.
It’s ok to post exactly the same thing 3 or 4 times a year, especially the really meaty ones full of helpful tips, tricks, how-tos, etc. New people will see it, old friends (followers) may not have seen it the first time around or could use a reminder.
If you’ve got it, use it! All good things are worth sharing.
À bientôt !
Hi, I'm Janet
Web designer, developer, and digital strategist for growing businesses. Learn more about how I can help you keep your business moving forward with a transformative, conversion-focused website that can work wonders, so you can go from stuck to strategic.