Case Study
Client: Castle Termite & Pest Control
Local pest control in Fort Worth, Texas
Website design/development, brand refresh, and ongoing maintenance for local pest control and handy-man company in the Fort Worth/Dallas, Texas area.
Challenge
The Castle website consisted of 2 separate websites for different parts of their business. Each site was on an old theme that was no longer supported by the theme developer. Things were hard to edit, hard for clients to find information, difficult for admin behind the scenes, and the SEO was lacking. Hosting for email was also outdated causing other issues.
Solution
A total strategic refresh to the design and visitor experience made things easier for office admin and most importantly, site visitors who are now able to find information, pricing, and steps to work with Castle.
Combing the two sites into one, cohesive, reorganized website helps promote the other arm of their organization and is smart for SEO.
SEO best practices to better optimize for search engines will make things more accessible to visitors. Help with Google Business Profile updates will also help with searches.
More features of his project included updates to graphics, ongoing monthly care, assistance with a move of their business emails to a more reliable service, set up of required policies and other important and required compliances were squared away.
The result: A happy client with a professional, user and SEO-friendly, optimized, tech-handled, website that helps them connect and convert customers.
Features
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Custom WordPress web design and development
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Branding refresh
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Page reorganization and redirects
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Copy refresh
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Mobile & Image optimization
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Custom graphics
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Blog redesign and strategic linking
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SMTP set up and configuration
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Theme replacement and optimization
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Assistance creating must-have policies
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Technical SEO fundamentals
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DMARK/DKIM/SPF Assistance
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Google assistance (analytics and search console)
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Website Owner's Manual + Custom tutorials
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Monthly WordPress Care & Maintenance + Hosting
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Office emails moved to new platform
Project Services
Custom WordPress Design & Development, Brand Refresh, Ongoing Care, Maintenance + Hosting